The Fashion Awards 2018 Nominees have been announced and I don’t know who to root for!
Every year fashion experiences a surge of talent, and every year some talented individuals bring something to the table that EXCEEDS our expectations. To stay ahead of the curve is about creating the curve, and in 2018 there were a lot of curves that pushed the limits of fashion to new places to touch different lives.
Fashion went through some major moments this year with the age to listen to and respond just got younger. It’s not solely about appealing to the men and women with deep pockets, it’s about inspiring the next designers or the next tastemakers. They respond better to social media campaigns and engage with posts more frequently so brands can then take that information and use it to solidify their position in our world.
Brands like Off-White, under leadership of Virgil Abloh, made waves with contextual satire and a large scale partnership with Nike brand. Nominated for categories like Urban Luxe and Brand of the Year, alongside Prada, is a true testament to the hard work and craftsmanship of Off-White. It shows that you don’t have to be old to be influential.
For a full list of nominees, head on over to Vogue.com.